Education Market Study 2024 : Viet Nam

13 Nov, 2024

The purpose of this study is to understand parents and students’ aspiration, their educational journey.

EC trend in Vietnam 2024 : Viet Nam

12 Nov, 2024

This market research report provides an in-depth analysis of the e-commerce (EC) market trends in Vietnam as of 2024.

Vietnam's pay TV industry 2024 : Viet Nam

06 Nov, 2024

Vietnam’s legacy pay TV industry has seen a steep decline, giving way to Over-The-Top (OTT) platforms that are both ad-supported and subscription services.

Vietnam Mobile App 2024 : Viet Nam

29 Oct, 2024

The survey is conducted in January 2024 to find out the trend and the behavior of Vietnamese when using applications on mobile.

Digital 2024 : Viet Nam

25 Oct, 2024

The Vietnam Digital Report in 2024 published by WeAreSocial records significant changes, revealing the trends of internet users, and active social media users in Vietnam.

Sports Industry Outlook 2023 : Viet Nam

07 Apr, 2023

Technology will continue to infuse every aspect of sports, empowering athletes and creating a more immersive experience for fans at live events and at home.

Vietnamese Exercise Behaviors : Viet Nam

07 Apr, 2023

This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who exercise on a regular basis.

Key Factors Influencing FMCG 2023 : Viet Nam

29 Mar, 2023

The FMCG growth in 2022 was driven primarily by an increasing average price. Given the current global economy outlook, Vietnam's consumer market may face strong headwinds in 2023. 

FMCG Market Q2 2022 : Viet Nam

29 Mar, 2023

According to Kantar, the FMCG industry is witnessing high inflation, affecting both consumers and businesses. Consumers are changing their shopping behavior to adapt to inflationary pressures.

Where Do Vietnamese Buy Food Groceries : Viet Nam

27 Mar, 2023

This research was conducted in order to understand where Vietnamese female shops their food groceries. This survey was conducted among female in 20’s - 40’s who usually cook at home in Ho Chi Minh and Hanoi.