The purpose of this study is to understand parents and students’ aspiration, their educational journey.
This market research report provides an in-depth analysis of the e-commerce (EC) market trends in Vietnam as of 2024.
Vietnam’s legacy pay TV industry has seen a steep decline, giving way to Over-The-Top (OTT) platforms that are both ad-supported and subscription services.
The survey is conducted in January 2024 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The Vietnam Digital Report in 2024 published by WeAreSocial records significant changes, revealing the trends of internet users, and active social media users in Vietnam.
Technology will continue to infuse every aspect of sports, empowering athletes and creating a more immersive experience for fans at live events and at home.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who exercise on a regular basis.
The FMCG growth in 2022 was driven primarily by an increasing average price. Given the current global economy outlook, Vietnam's consumer market may face strong headwinds in 2023.
According to Kantar, the FMCG industry is witnessing high inflation, affecting both consumers and businesses. Consumers are changing their shopping behavior to adapt to inflationary pressures.
This research was conducted in order to understand where Vietnamese female shops their food groceries. This survey was conducted among female in 20’s - 40’s who usually cook at home in Ho Chi Minh and Hanoi.