This research was conducted in order to understand where Vietnamese female shops their food groceries. This survey was conducted among female in 20’s - 40’s who usually cook at home in Ho Chi Minh and Hanoi.
This research was conducted in order to understand where Vietnamese female shops their food groceries. This survey was conducted among female in 20’s - 40’s who usually cook at home in Ho Chi Minh and Hanoi.
Wet market is used by everyone. Online is used by 14% of the respondents. More than half of the grocery shoppings are done at GT channels. HCM/20’s have higher usage of modern trade.
14% use E-Commerce for groceries. These users have more balanced usage of the channels, with less usage of wet market.
Modern trade is used for unique/more variety of products and promotions. General trade is preferred for fresh products and pricing. The perceptions as to pricing, freshness, product varies between MT-oriented/ GT-oriented users.
Co.opmart, Winmart, Bach Hoa Xanh are the top 3 modern trade channels that the respondents visit most often. A variety of food, location, unique product handlings are the top 3 selection factors.
Vietnam's food and beverage retail landscape has changed dramatically with more modern trade and online shops available in the country. To meet the needs of consumers, businesses need a specific strategy to take advantage of both MT and GT channels.
Source: Q&Me
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