The Vietnam Digital Report in 2024 published by WeAreSocial records significant changes, revealing the trends of internet users, and active social media users in Vietnam.
The Vietnam Digital Report in 2024 published by WeAreSocia and Meltwater records significant changes, revealing the trends of internet users, and active social media users in Vietnam. This report also shows how digital trends and behaviors are evolving. Let's see in detail how digital changes affect Vietnamese people's lives and challenges and opportunities for businesses in the coming time.
The population of Vietnam stood at 99.19 million in January 2024. Data shows that Vietnam’s population increased by 655 thousand (+0.7 percent) between early 2023 and the start of 2024. 50.6 percent of Vietnam’s population is female, while 49.4 percent of the population is male. At the start of 2024, 39.8 percent of Vietnam’s population lived in urban centers, while 60.2 percent lived in rural areas. The median age of Vietnam’s population is 33.0.
There were 78.44 million internet users in Vietnam in January 2024. Vietnam’s internet penetration rate stood at 79.1 percent of the total population at the start of 2024. Kepios analysis indicates that internet users in Vietnam increased by 502 thousand (+0.6 percent) between January 2023 and January 2024.
DataReportal’s figures show that there were 72.70 million active social media user identities in Vietnam in January 2024. For clarity, Kepios analysis shows that social media users in Vietnam increased by 6.5 million (+9.8 percent) between early 2023 and the beginning of 2024. According to our data, the main reasons for using social media are staying in touch with friends and family (66.8%), finding information (63.7%) and keeping up to date with news and events (59.6%). Most of other reasons are related to entertainment such as watching videos, tv shows or movies, accessing and listening to music.
Data published in Meta’s advertising resources indicates that Facebook had 72.70 million users in Vietnam in early 2024.
Google’s advertising resources indicate that YouTube had 63.00 million users in Vietnam in early 2024. However, the company’s own data suggests that YouTube’s ad reach in early 2024 was equivalent to 63.5 percent of Vietnam’s total population at the start of the year.
Figures published in ByteDance’s advertising resources indicate that TikTok had 67.72 million users aged 18 and above in Vietnam in early 2024. For context, ByteDance’s figures indicate that TikTok ads reached 92.6 percent of all adults aged 18 and above in Vietnam at the start of 2024.
Data from GSMA Intelligence shows that there were 168.5 million cellular mobile connections in Vietnam at the start of 2024. The number of mobile connections in Vietnam increased by 5.1 million (+3.2 percent) between the start of 2023 and the start of 2024.
The most purchased items in electronics, fashion, food, etc. Additionally, the most popular driver which encourages users to purchase online is free delivery. Other factors are coupons and discounts, simple online checkout, etc.
In Vietnam, Facebook is still the most popular application and has the most active accounts. Meanwhile, Tiktok is the social network with the most usage time. Online shopping is growing, in which electronics, fashion, and food industries have the most purchases. In terms of payment methods, e-wallets are still the most dominant with their presence in most places such as e-commerce platforms, websites, supermarkets, etc.
Source: DataReportal
Technology will continue to infuse every aspect of sports, empowering athletes and creating a more immersive experience for fans at live events and at home.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who exercise on a regular basis.
The FMCG growth in 2022 was driven primarily by an increasing average price. Given the current global economy outlook, Vietnam's consumer market may face strong headwinds in 2023.
According to Kantar, the FMCG industry is witnessing high inflation, affecting both consumers and businesses. Consumers are changing their shopping behavior to adapt to inflationary pressures.