Latest market research report in Vietnam. All the data, statistics, and trends you need to understand digital users. Let figure out the report now!
Technology will continue to infuse every aspect of sports, empowering athletes and creating a more immersive experience for fans at live events and at home.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who exercise on a regular basis.
The FMCG growth in 2022 was driven primarily by an increasing average price. Given the current global economy outlook, Vietnam's consumer market may face strong headwinds in 2023.
According to Kantar, the FMCG industry is witnessing high inflation, affecting both consumers and businesses. Consumers are changing their shopping behavior to adapt to inflationary pressures.
This research was conducted in order to understand where Vietnamese female shops their food groceries. This survey was conducted among female in 20’s - 40’s who usually cook at home in Ho Chi Minh and Hanoi.
The yearly 'State of Advertising' report gives you actionable insights for the advertising industry. All of which are filtered through the lens of decades of experience in consumer neuroscience and validated through extensive research.
Banks are bullish that artificial intelligence will help them to achieve their business priorities, fuelling back-office efficiency gains, product innovation and new business models.
The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.
This report, co-authored by NIC and Do Ventures, paints a broad picture of Vietnam’s venture capital in 2021 and provides a snapshot of the country's innovation and startup ecosystem.
Despite the uncertainty of these newer trends, it’s apparent that industries are broadly exposed to changes resulting from technological innovation and the diffusion of new technology enabled business practices.