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Vietnamese smartphone app key trend 2024

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Heap is used by over 10,000companies to understand customers’ end-to-end journeys, improve conversion and activation, increase retention, and deliver a great user experience.

20% Increased Adoption
30% Increa/sed
Conversions
$1M+ Increased Personal
Loan Volume
$225k Saved Per Month
Last report
Education Market Study 2024
Education Market Study 2024
The purpose of this study is to understand parents and students’ aspiration, their educational journey.
EC trend in Vietnam 2024
EC trend in Vietnam 2024
This market research report provides an in-depth analysis of the e-commerce (EC) market trends in Vietnam as of 2024.
Vietnam's pay TV industry 2024
Vietnam's pay TV industry 2024
Vietnam’s legacy pay TV industry has seen a steep decline, giving way to Over-The-Top (OTT) platforms that are both ad-supported and subscription services.
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