The Vietnam Digital 2015 report published by WeAreSocial provides an overview of Digital Vietnam with helpful information. The following article will review the changes of Vietnamese digital in 2015.
The Digital Report 2015: Vietnam published by WeAreSocial provides an overview of Digital Vietnam with helpful information about internet users, mobile subscriptions, social network users, and eCommerce development in the past year. The following article will analyze the Digital Transformation in Vietnam in 2015 based on We Are Social's Digital Report.
In 2015, the world population reached 7.21 billion people (an increase of 115 million people, accounting for 1.6% from January 2014). There are more than 3 billion Internet users (with a penetration of 42%, an increase of 525 million users, with a growth rate of 21% compared to Jan 2014). There are more than 2 billion active social users worldwide, with an increase of 222 million users, a growth rate of 12% compared to the last years. Nearly 3.65 billion people (accounting for 51% of the world's total population) use mobile; this number has an increase of 5% (or with an increase of 185 million mobile users) compared to Jan 2014.
In Vietnam, the total population reached 90.7 million people, 31% of the urbanization rate. There are 39.8 million internet users in Vietnam, accounting for 44% of the total population, with an increase of 10% compared to Jan 2014. The social media users in Vietnam 2015 have increased significantly with a growth rate accounting for 40% compared to Jan 2014, reaching 28 million active social users, accounting for 31% of the total population. There are 128.3 million mobile connections over the country, equivalent to 141% of the total population. The data also show that there is strong growth in the number of active mobile social accounts with an increase of 41% compared to Jan 2014.
The report also shows that in 2015, on average, Vietnamese spent 5 hours and 10 minutes daily using the internet via their PC or tablet, and 2 hours 41 minutes accessing the internet by mobile phones. Besides, social media users spend 3 hours 04 minutes daily on any device and 1 hour 48 minutes watching TV.
The report shows that as of January 2015, the number of active internet users is 39.8 million people, accounting for 44% of the total population. Including 32.4 million mobile internet users, accounting for 36% of the total population. 76% of internet users access web browsers via laptops & desktops, 20% via mobile phones, and only 4% via tablet.
Twenty-eight million people in Vietnam use social media networks, accounting for 31% of the total population. The number of social accounts accessed via mobile is 24 million, accounting for 26% of the total population. In comparison, the total number of mobile connections (one person owns many devices) is 141% of the total population, equivalent to 128.3 million mobile users. The Digital report shows that Facebook is the most used social network by Vietnamese people. And following are FB Messenger, Google+, Skype, Viber, Twitter…
More than 128 million mobile subscriptions are equivalent to 141% of the total population, including 26% of the accounts that have 3G 4G network connections.
Mobile devices activities include:
Next, you can see at here Vietnam Digital Report in 2016 gathered by Market Report IO
In conclusion, the Digital Report of WeareSocial brings an overview of how digital transformation affects many aspects of customer persona and helps us have an objective view of Internet usage trends in Vietnam and open up opportunities for marketers and entrepreneurs in Vietnam.
Please get in touch with us if you need more helpful information about Digital Report in Vietnam. We will update the latest information in our following articles—download Full Digital 2015: Vietnam at the link above.
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