In Asia, the Personal care sector is growing ahead of the total FMCG market enjoying strong growth of +8% which reaffirms its huge potential.
The beauty market is high diversity in terms of product choices, formats, and variants, which is developing in parallel which the level is the sophistication of Asians.
Let's explore 4 major trends that are riding Asia beauty waves and can be applied in the Vietnam market to seize growth opportunities.
Vietnam Insight Handbook 2020 from Kantar Worldpanel has just brought the most exact overview of FMCG 2019 along with the trends, challenges, and opportunities for businesses to prepare for the FMCG 2020.
